Abstract
In this paper, we intend to reflect on the change in the demand for care in contemporary society. Starting from the neoliberal, socio-economic context, we will follow the way in which the perception of subjective well-being has changed and how this varied perception is reflected in clinical practice. Listening carefully to this feeling of unease makes us think about how man is changing coordinates and puts us in the presence of a hybridized cyber subject, where a new form of life, made of data and information, is housed and grows. Foucault, Lacan and Pollock will guide us in this exegesis.