@article{Ventura Bordenca_2022, title={Ideologies and Sales Cultures: Lights and Spaces at the Supermarket}, url={https://www.mimesisjournals.com/ojs/index.php/ec/article/view/1804}, abstractNote={<p>This paper will investigate the role of lighting in the quintessential commercial place: the supermarket. In particular, it will seek to understand how light contributes to constructing a sense of place and defining the supermarket as text. Supermarket’s system of illumination reveals the construction of a <em>framed</em> device that relates the fresh product and the canned products. According to a structuralist point of view, both conventional and organic supermarkets will be considered as the different treatment of light gives rise to two opposing ideologies of sales and consumption.</p&gt;}, number={34}, journal={E|C}, author={Ventura Bordenca, Ilaria}, year={2022}, month={Jan.}, pages={72-90} }